The economic tsunami of the past few years has affected everyone. At this weeks conference, Richard Ragatz highlighted ten factors that are "out" and fifteen factors that are "in" for any fractional or residence club development. These factors are driven by the societal changes that have taken place and so should be part of your consideration in planning, developing and positioning a fractional or private residence club project.

Outs - Things to Avoid

1. Speculation and conspicuous consumption
2. Age of mass affluence and "what, me worry"
3. Only brick and mortar
4. Size and gloss
5. Shot-gunning and copying in product and delivery
6. Ignoring the whole ownership market conditions
7. Creating new destinations/pioneering
8. Excessive mark-ups
9. Inapprpriate conversions from whole ownership
10. Fear of contamination

Ins - Things to Include

1. Consumer engagement and caring
2. Value versus speculation
3. Credibility and substance versus fluff
4. Lifestyle delivery systems and soft amenities
5. Holistic health and wellness
6. Shopping and informed decisions
7. ONe size does not fit all
8. Mixed-use with hotel/personalized lead generation
9. Irreplaceable, iconic locations
10. Easy and inexpensive access locations
11. Smaller shares/smaller homes with proper spaces
12. Internet marketing
13. Muliple marketing approaches
14. Consumer financing
15. Proper planning and prepapration

Do you think there are any other factors to consider. Include your comments below.