Elaine Jolie has written a useful book for consumers, the sub title of which tells you all about it “The Complete Guide to Timeshare, Private Residence Clubs, Fractionals and Destination Clubs”.

Elaine has many years of experience in real estate marketing, working with resort developers across the United States and Canada. Her programs have helped dozens of developers sell millions of dollars of real estate.

She describes the motivation for writing this book as coming from the simple observation that “there were so many folks who would wander into the Sales Gallery, not having a clue about shared ownership/use.” The book provides all the basics to the consumer, so when a consumer starts a conversation with a sales person, they both start from the same place.

Foreword Clarion Review covered the book saying:

“Sorting through vacation offerings can seem daunting to potential participants.  In Vacation Nation, Elaine Joli reviews the pros and cons of timeshare, private residence clubs, fractionals and destination clubs.  She shows the readers how to systematically explore these options by using a method she calls the Discovery Model.  This model helps readers organize the myriad details they must know to ensure that a vacation property will work for them.  The author presents the nuances of this complex subject objectively, and the book offers readers a rational approach to considering such a purchase.”

The book is available with bulk discount pricing for developers, marketing and sales professionals. If you’re a developer who would like to customize a copy of the book, Elaine will include up to 10 pages on your shared ownership development or club. There are more details on her Vacation Nation website. Your copies can be used to :

• Reach new qualified buyers
• Keep in contact with existing prospects
• Reassure the client that they are making a good choice, in effect, receiving information about your development from a third party source.

Let us know if you buy the book or if you have used a similar approach in your marketing, and you can discuss the book in the Fractional Forums.