In todays challenging environment it's imperative to get all the sales and marketing advice that you can in order to sell your fractional development. David Disick has drawn on his in-depth knowledge of the industry to create a comprehensive, practical manual that will really help drive sales.

This recently published book is a must have for anyone planning, developing or selling a fractional project.

Chapter 1 of the book covers an overview of fractionals and the industry. The real value comes in the Chapters 2, 3 and 4 which cover sales and marketing of fractionals to an affluent clientele.

In Chapter 2 on marketing, David covers everything from identifying the target market, to crafting the message, creating a website and coverage of web 2.0 marketing techniques, referral programs and more traditional marketing.

Chapters 3 and 4 cover relationship sales, common selling mistakes, stimulating urgency and closing. Then the author provides specific examples of ways to handle stalls and objections and gives nineteen closing scripts that your sales staff can adopt.

This book has won widespread acclaim throughout the industry:

Congratulations are in order for what I suspect will be a widely read book in the fractional interest industry. The materials and advice on marketing and sales are excellent - extensive, clear, full of resources and how-to-do-it practicalities. The book is highly recommended. Good job David.           - Richard Ragatz, President, Ragatz Associates

It offers significant value to new entrants into the industry, as well as to industry veterans. It is a valuable storehouse of knowledge for anyone wanting to succeed in the business of fractionals.            - Ed McMullen, Senior Partner, McMullen Development

To see the full table of contents, read the authors preface and other reviews and to order the book download the attached file here.