Sales & Marketing
Informing Vacation Nation about Shared Ownership Print E-mail
Written by Nick Copley   
Thursday, 11 February 2010 21:59

Elaine Jolie has written a useful book for consumers, the sub title of which tells you all about it “The Complete Guide to Timeshare, Private Residence Clubs, Fractionals and Destination Clubs”.

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Selling Fractionals: Mitigate Risk to Create Urgency Print E-mail
Written by Eric Pierce   
Wednesday, 06 January 2010 19:25

If you’ve been on the front lines during a typical fractional real estate sales process you will concur that there are any number of objections that are consistently fired at the sales team. Without going through each and every concern, we can safely say they all have one underlying meaning: “I am uncomfortable with this decision”. Usually buyer discomfort is related to a lack of understanding and experience with the product which is another way of saying “I am worried about the risk”. Heck, nervous buyers will find a way to communicate this trepidation through the thread count of the bed sheets if they have to.  So why does dropping the price remain the first knee-jerk reaction to closing prospects?

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Fractional Ownership Sales – Reduce Risk & Sell More Print E-mail
Written by Eric Pierce   
Thursday, 12 November 2009 00:00

We continue to hear the standard explanations as to the stagnant sales of resort real estate developments:

1)     Consumers can’t afford to purchase second home real estate anymore because they took such a hit in their savings and retirement accounts

2)     Consumers can’t justify the expense right now because they are still worried about market turmoil and the possibility of values dropping further. 

3)      I even heard one example of someone who said they wouldn’t buy because it would look bad to their friends; i.e. “rubbing it in their faces”

4)      There is no consumer financing for fractional and until that comes back, nothing will sell.

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New Diamond Affinity Program - Turnkey Marketing & Sales Print E-mail
Written by Annie   
Monday, 09 November 2009 09:18

La Sarenne Luxury Properties and The Society (www.TheSociety.com) today announced the debut of their newest online marketing opportunity, The Diamond Affinity Program, a turnkey luxury resort marketing and sales platform.

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Selling Fractional Ownership – To Vomit or Not To Vomit Print E-mail
Written by Eric Pierce   
Friday, 05 June 2009 16:51

The dissemination of information at the early stages of the sales process has long been debated and there are believers in both sides – either holding back information or throwing it all out there Let it be heard (read) here, times have changed and the process in which we provide information to interested prospects is a crucial element to ultimate sales success. Fractional sellers need to provide a wealth of information so buyers can educate themselves.

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Fractional Owner Photo Competition Print E-mail
Written by Nick Copley   
Tuesday, 20 October 2009 00:51

Here's a really simple but effective idea that Borgo di Vagli in Italy are using. Run a monthly competition with your owners submitting photographs from around your development.

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Acceptable Conspicuous Consumption Print E-mail
Written by Eric Pierce   
Thursday, 28 May 2009 00:38

“Conspicuous Leisure” was a term coined by American Economist Thorstein Velben. Per Wikipedia: The term denotes visible leisure for the sake of displaying social status. The term is generally reserved for those forms of leisure that seem to be fully motivated by social factors, such as taking long vacations to exotic places and bringing souvenirs back.”

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