Marketing
Fractional Summit Coming to Miami Print E-mail
Written by Nick Copley   
Tuesday, 25 May 2010 13:56

After successful events in London, the Fractional Summit will be held at the InterContinental Hotel, Miami, August 31st – September 1st 2010.

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Informing Vacation Nation about Shared Ownership Print E-mail
Written by Nick Copley   
Thursday, 11 February 2010 21:59

Elaine Jolie has written a useful book for consumers, the sub title of which tells you all about it “The Complete Guide to Timeshare, Private Residence Clubs, Fractionals and Destination Clubs”.

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New Diamond Affinity Program - Turnkey Marketing & Sales Print E-mail
Written by Annie   
Monday, 09 November 2009 09:18

La Sarenne Luxury Properties and The Society (www.TheSociety.com) today announced the debut of their newest online marketing opportunity, The Diamond Affinity Program, a turnkey luxury resort marketing and sales platform.

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Fractional Owner Photo Competition Print E-mail
Written by Nick Copley   
Tuesday, 20 October 2009 00:51

Here's a really simple but effective idea that Borgo di Vagli in Italy are using. Run a monthly competition with your owners submitting photographs from around your development.

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Successful Luxury Fractional Marketing and Sales Print E-mail
Written by David M. Disick   
Thursday, 14 May 2009 00:00
This article briefly summarizes the following techniques in marketing and sales that can maximize success:
  1. State of the art web based programs
  2. Public relations/Strategic branding alliances
  3. International marketing
  4. Local broker programs
  5. Some marketing and sales strategies
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Acceptable Conspicuous Consumption Print E-mail
Written by Eric Pierce   
Thursday, 28 May 2009 00:38

“Conspicuous Leisure” was a term coined by American Economist Thorstein Velben. Per Wikipedia: The term denotes visible leisure for the sake of displaying social status. The term is generally reserved for those forms of leisure that seem to be fully motivated by social factors, such as taking long vacations to exotic places and bringing souvenirs back.”

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